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adloox

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"Monitors, verifies, safeguards, optimizes digital ads' effectiveness."

Case Study
Frequently Asked Questions
This company offers tools to measure ad performance, protect brands from unsuitable content, and enhance advertisement effectiveness. It integrates with numerous advertising platforms to ensure ads are viewable, fraud-free, and well-placed, safeguarding investments.
adloox Stated Claims
These are public claims Blurbs AI believes to have been made by adloox.
Advanced brand safety measures
Adloox claims that their brand safety solution prevents ads from appearing near inappropriate content, protecting brand image.
Comprehensive fraud prevention
Adloox claims that their fraud prevention tech stops fraudulent traffic at its root, enhancing campaign ROI by eliminating inefficiencies.
Unique attention measurement system
Adloox claims that their attention score allows advertisers to compare with industry benchmarks, setting a new standard for the market.
BOTS
AD FRAUD
AD VERIFICATION
CLICK FRAUD
FAKE LEADS
BlurbSTAR Case Study
Adloox & Numberly
Adloox improves Numberly's conversions using attention-based segments.
10%
Increase in conversion rate
14%
Increase in attention rate
1.
Situation
Optimizing with Adloox's Attention Score
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Adloox's Attention Score launched in November 2023.
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Scores range from 1 to 100 for optimization.
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Focuses on human and brand-safe traffic.
Since November 2023, Adloox has introduced its unique Attention Score system, which acts as a valuable metric for advertisers and agencies looking to optimize Open Auction campaigns. This score, ranging from 1 to 100, takes into account key factors such as viewability, human interaction, and the detection of invalid traffic to provide a robust measure of attention potential for each URL and ad placement. The focus is on human and brand-safe traffic, ensuring that ads are fully viewed and monitored for interaction. By the fourth quarter of 2023, this score began forming the basis for exclusive attention-focused pre-bid segments targeting high-attention environments solely.
2.
Task
Testing Pre-Bid Attention Segments
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Assess relevance of Adloox's Attention Score.
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Define and implement testing protocols.
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Analyze data from incremental impact test.
Numberly's goal was to assess the relevance and effectiveness of Adloox's Attention Score by implementing it within their ad targeting strategy. They aimed to identify the incremental impact on media performance when incorporating Adloox’s attention pre-bid segments. The process was designed to be structured and progressive, starting with exploratory analysis, followed by the definition and implementation of testing protocols, and concluding with post-test result analysis. Numberly sought to understand how these metrics could refine their targeting and performance optimization strategies.
3.
Action
Implementing A/B Testing Strategy
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Conducted A/B test using Adloox segments.
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Compared performance with classic protection segments.
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Maintained consistent campaign strategies for accuracy.
In executing their strategy, Numberly conducted an A/B test by applying Adloox’s pre-bid attention segments to the same target audience. This test compared a campaign using these new segments versus one using the classic Adloox fraud protection segment, with consistent targeting, bidding, and messaging strategies in place for both. The objective was to gauge the performance enhancements directly linked to the integration of Adloox's attention metrics into their targeting framework, without altering other campaign elements.
4.
Result
Significant Performance Improvement Noted
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10% increase in conversion rate observed.
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14% rise in overall attention scores.
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Significant reduction in invalid traffic rates.
The experimental application of Adloox's attention pre-bid segments yielded remarkable results for Numberly. The conversion rate saw an impressive boost of 10%, with an overall attention uplift of 14%. Furthermore, mobile web results were particularly notable, seeing a 21% increase in attention scores. Importally, traffic quality improved substantially, with a reduction in invalid traffic rates by 37% on mobile and 57% on desktop. These insights confirmed that focusing on attention metrics enables not only performance enhancements but also maintains the balance between cost of attention and pricing.
Keywords
ADLOOX ATTENTION SCORE
DIGITAL ADVERTISING OPTIMIZATION
PRE-BID ATTENTION SEGMENTS
CONVERSION RATE IMPROVEMENT
MEDIA PERFORMANCE TESTING
adloox
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