Papa John’s & Fullstory & Google Cloud
Papa John's, a well-known brand in the food and beverage industry, sought to elevate their online customer experience. The aim was to ensure that their ordering platform was not only user-friendly but also optimized for performance. To achieve this, Papa John’s collaborated with Fullstory and Google Cloud.
Papa John’s needed to identify and address critical friction points in their online ordering system to create a seamless user experience. The task was to collect and analyze customer interaction data on their website and mobile app effectively.
Papa John's employed Fullstory's behavioral data platform and analytics tools. This allowed them to gain insights into customer behaviors and identify pain points. They also utilized Google Cloud services, including Cloud SQL, BigQuery, and Kubernetes Engine, to streamline data processing and enhance infrastructure efficiency. Furthermore, Google Maps Platform was used to optimize delivery mapping, ensuring timely and precise deliveries.
The partnership led to significant improvements in customer experience. The data analytics revealed critical areas for optimization, reducing cart abandonment rates and making the online platform more intuitive. As a result, Papa John’s streamlined its user journey, increased customer satisfaction, and enhanced overall efficiency. The innovative 'completeness score' developed by Papa John’s tracked the depth of customer insights, facilitating continuous improvement.
Create Profile | Sign In
