This company helps brands plan, launch, and improve ads with custom creative content and precise targeting, ensuring they reach the right audience effectively.
These are public claims Blurbs AI believes to have been made by Eskimi.
High-performing ad campaigns
Eskimi claims that their platform helps agencies and brands plan, execute, and optimize high-performing ad campaigns with engaging custom rich media creatives and advanced targeting.
Extensive targeting options
Eskimi claims that their platform offers advanced targeting capabilities, reaching 96% of the open web across 2,500+ targeting options, including interest categories, geofencing, user lists, device types, telco data, demographics, and more.
Global reach and support
Eskimi claims that they have aglobal team spread across 30+ countries and 10 global offices, providing world-class creative solutions, campaign optimization, and support to help clients reach their goals faster.
PROGRAMMATIC ADVERTISING
AUDIENCE TARGETING
CREATIVE AD FORMATS
AD CAMPAIGN MANAGEMENT
DATA MANAGEMENT PLATFORM
REAL-TIME BIDDING
AUDIENCE SEGMENTATION
AD PERFORMANCE ANALYTICS
BlurbSTAR Case Study
MondelΔz & Eskimi
Effective engagement with female audience during Ramadan
88%
viewability rate
16.5 million
viewable impressions
1.
Situation
Reaching Females During Ramadan
β
Targeting female audience during Ramadan in Bangladesh
β
High media clutter and demand for impactful messaging
β
Need to maximize viewability and engagement
MondelΔz Tang wanted to engage atargeted female audience in Bangladesh during the busy Ramadan season. The challenge was to cut through the media clutter and deliver impactful messaging just before Iftar (the evening meal to break the fast). The goal was to maximize viewability and engagement during this high-demand period.
2.
Task
Developing Relevant Campaign
β
Create a campaign for peak engagement time before Iftar
β
Highlight Tang's relevance during Ramadan
β
Achieve high viewability and engagement metrics
The task was to create adigital marketing campaign that would resonate strongly with the audience just before Iftar, acrucial time for engagement. The aim was to deploy ads that would highlight Tang's relevance and importance during Ramadan, achieving high viewability and engagement metrics.
3.
Action
Innovative Countdown API
β
Utilized Countdown Rich Media with Time API
β
Collaborated with Wavemaker for creative design and integrat...
β
Deployed ads with countdown clocks for timing relevance
Eskimi, in collaboration with Wavemaker, leveraged innovative Countdown Rich Media with Time API to engage consumers precisely before Iftar. Customized API integration and creative designs featured countdown clocks in the ads, ensuring high relevance and perfect timing for engagement.
4.
Result
Exceeded Expectations
β
Achieved 88% viewability rate
β
16.5 million viewable impressions
β
Campaign overreached plan by 35%
The campaign achieved outstanding results with an 88% viewability rate and 16.5 million viewable impressions. Eskimi's solutions allowed Wavemaker to reach avast audience effectively, capture perfect engagement moments, and enjoy increased exposure. The campaign overreached its plan by 35%, providing substantial additional value.
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