This company offers an advertising platform focused on integrating advertisements directly into video games. Advertisers can reach players in anon-intrusive way, allowing brands to seamlessly blend with the gaming environment. It's all about capturing the attention of gamers without disrupting the gameplay experience. The platform is designed for multiple devices, allowing advertisers access to audiences on various gaming platforms.
Gameloft's Gangstar Vegas, an open-world action game, was facing challenges in maximizing revenue while maintaining player engagement. The game's developers wanted to enhance realism without disrupting gameplay, aiming to generate additional income through innovative solutions. Recognizing in-game advertising as apotential revenue stream, Gameloft sought apartner to help integrate relevant and non-intrusive ads into the game environment.
2.
Task
Find Non-intrusive Ad Solutions
Gameloft tasked Anzu with integrating advertisements into Gangstar Vegas in away that would enhance the game's realism without disrupting the player experience. The goal was to monetize the game effectively by placing high-quality, viewable ads within the game world. Anzu was required to ensure that these ads would not negatively impact gameplay, providing aseamless and engaging experience for players.
3.
Action
Seamless In-game Ad Integration
Anzu implemented its advanced ad technology within Gangstar Vegas, strategically placing ad units in locations that players naturally encounter in the game. The ads were designed to blend with the urban environment of the game, such as billboards and street signs, to enhance realism. Additionally, Anzu utilized its robust ad viewability and quality metrics to track ad performance and brand uplift, ensuring that the ads were effective and engaging for players.
4.
Result
Increased Revenue And Realism
The integration of Anzu's in-game advertising led to anotable increase in Gangstar Vegas' revenue without disrupting gameplay. Players experienced enhanced realism due to the naturalistic placement of ads, which contributed to amore immersive game environment. The use of high-quality, viewable ads also resulted in significant brand uplift for advertisers, proving the effectiveness of non-intrusive in-game advertising solutions.
Keywords
IN-GAME ADVERTISING
GANGSTAR VEGAS
GAMELOFT
ANZU
MONETIZATION
AD VIEWABILITY
BRAND UPLIFT
PLAYER ENGAGEMENT
SEAMLESS INTEGRATION
ENHANCED REALISM
The Blurbs FAQs
Frequently Asked Questions
Answers provided by Anzu
staff
and
vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
Our end customers are gamers. Advertisers working with us can target them in gaming through our solution using contextual, behavioural and other types of targeting, not cookies
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 In-game Advertising-Specific Questions
11.
What types of in-game ad formats do you support (banner, video, native, 3D placements, rewarded ads, programmatic, etc.)?
"Programmatic display and video intrinsic in-game ads"
12.
What types of games and platforms do you serve (mobile, PC, console, VR, metaverse, cloud gaming, etc.)?
"Mobile, PC, console"
13.
How does your platform handle ad targeting and audience segmentation?
"Contextual targeting, targeting using statistical demographic data, and targeting using information players provide when they sign up for specific games."
14.
Can we buy in-game ads programmatically, or do you only offer direct deals?
"Both"
15.
What level of brand safety and fraud prevention does your platform provide?
"Gaming is a brand-safe channel. It is moderated and audited on multiple levels: game, platform, store and AdTech providers. We also have partnerships with IAS, Human, and Pixalate to verify IVT and viewability and make sure the ads were seen by real people."
16.
How do you measure ad performance, engagement, and attribution in a gaming environment?
"Anzu has a patented 3D ad tracking engine to measure viewability in gaming environments. We also have partnerships with AdTech vendors like Lumen, Comscore, Happydemics to help advertisers understand the impact of their campaigns."
17.
How do you ensure non-disruptive ad placements that enhance, rather than interrupt, the gameplay experience?
"Anzu's team works closely with game developers to help them strategically place the ads where they would make most sense in the game and deliver a high number of viewable impressions."
18.
Do you support cross-platform campaigns that include CTV, social media, or other digital advertising channels?
"Yes, in-game advertising in a great part of omnichannel campaigns."
19.
What reporting and analytics tools do you provide for tracking campaign success?
"We have a dedicated account management team who walk our clients through each step of the campaign planning process, from the launch to ongoing monitoring to understanding how successful the campaign has been."
20.
Do you provide access to premium game developers and exclusive inventory?
"Yes, Anzu provides advertisers with a scalable way to access some of the most premium cross-platform titles from the leading game studios. Please reach out to the team to learn more about our exclusive opportunities."
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