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Crossing Minds

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"Utilizes AI to personalize online shopping experiences."

Case Study
Frequently Asked Questions
Crossing Minds leverages artificial intelligence operations to enhance personalization on enterprise platforms, primarily ecommerce marketplaces. They make product data easily navigable, discoverable, and scalable. They also offer personalized recommendations based on user behavior, even to new users, to boost revenue.
Crossing Minds Stated Claims
These are public claims Blurbs AI believes to have been made by Crossing Minds.
pioneering AI ops
Crossing Minds claims that they are pioneering AI Ops for Enterprise Personalization, enabling real-time, scalable information retrieval and customized experiences.
advanced data processing
Crossing Minds claims that their Data Layer employs advanced techniques like intelligent ETL, semantic analysis, and Gen AI to transform raw inputs into AI-ready datasets.
cutting-edge ML suite
Crossing Minds claims that their ML Layer features advanced embedding technologies, large-scale training capabilities, and their proprietary RAG-Sys for precision AI.
AI OPERATIONS PLATFORM
MACHINE LEARNING SOLUTIONS
REAL-TIME DATA INSIGHTS
USER EXPERIENCE OPTIMIZATION
ENTERPRISE GROWTH
CUSTOMER ENGAGEMENT
RETAIL INDUSTRY SOLUTIONS
ENTERTAINMENT INDUSTRY SOLUTIONS
BUSINESS METRICS BOOST
API LIMIT MANAGEMENT
BlurbSTAR Case Study
Crossing Minds & 80sTees
Recommendation platform tripled conversions for 80sTees.
3x
conversion increase from recommendations
733%
projected ROI using Crossing Minds
1.
Situation
Navigating Unique Backend Complexities
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Unique web backend complications hindered internal tools.
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Sought improved personalization for increased conversions.
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Needed a solution for effective on-site and email recommenda...
80sTees faced a challenging personalization landscape due to their bespoke in-house tools and complex website backend. They were looking to enhance their strategy with a sophisticated tool that could improve conversion rates. Their internal efforts were hindered by factors such as third-party image hosting and pop-ups for product size, making effective recommendation implementation difficult. Thus, 80sTees needed a solution that not only considered these intricacies but also bolstered their sales by optimizing on-site and email marketing tactics.
2.
Task
Enhancing Personalization and Engagement
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Leverage advanced platforms for better recommendations.
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Create tailored on-site and email experiences.
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Boost engagement and address backend challenges.
80sTees aimed to overhaul their recommendation strategy by leveraging the Crossing Minds and Sendlane platforms to deliver tailored product suggestions both on-site and via email campaigns. The task was to create a personalized experience for shoppers that would not only address their website's intricate backend issues but also significantly boost user engagement and conversions. This required a carefully crafted approach that highlighted 80sTees' vast product variety and catered to the unique needs of each customer interaction.
3.
Action
Deploying Tailored Tech Solutions
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Implemented custom solutions for web complexities.
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Integrated personalized recommendations with Sendlane.
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Ensured seamless and engaging customer experiences.
Crossing Minds, in partnership with Sendlane, developed customized solutions for 80sTees to navigate their unique web architecture. This involved replacing standard recommendation approaches with bespoke configurations that seamlessly integrated with 80sTees' existing systems. Crossing Minds' platform provided highly engaging and relevant product recommendations that were finely-tuned for both on-site browsing and Sendlane-powered email campaigns. This collaborative effort ensured a smooth and engaging customer experience, driving higher interaction rates.
4.
Result
Impressive Conversion Growth Achieved
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Achieved 3x conversion growth over internal models.
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Increased average order value by nearly $26.
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Projected ROI of 733% signifies success.
The integration of Crossing Minds and Sendlane led to a remarkable 3x increase in conversions for 80sTees, surpassing the results of their internal models. Alongside this, the average order value saw a significant rise of nearly $26 per order. These improvements indicate a projected return on investment (ROI) of 733%, highlighting the efficacy of the personalized recommendation engine. This achievement not only reflects enhanced sales metrics but also positions 80sTees as a forward-thinking player in personalized eCommerce experiences.
Keywords
80STEES PERSONALIZATION
RECOMMENDATION ENGINE
CROSSING MINDS INTEGRATION
SENDLANE EMAIL MARKETING
ECOMMERCE CONVERSION RATES
Crossing Minds
Website
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