Top4Sport & Crobox
Top4Sport, a growing online sporting product marketplace, wanted to guide first-time runners in selecting the best running shoes and differentiate their eCommerce experience. They needed expertise in customer guidance while managing internal development constraints.
To bring guided selling into their online platform and effectively assist customers in making informed shoe choices, Top4Sport decided to implement Crobox’s Product Finder.
Top4Sport deployed the Shoe Finder across their digital channels within four weeks. It asked users about their running goals and adapted recommendations based on responses, incorporating detailed product profiles and dynamic options.
In the first month, the Shoe Finder boosted conversion rates by 126%, increased average order value by 27%, and achieved a 56% completion rate, demonstrating effective customer guidance and interaction.
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