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True Fit

Claim page

"AI-driven size and fit predictor for shoppers."

Case Study
Frequently Asked Questions
This company uses AI to help shoppers find the right size and fit for clothing and shoes, improving their online shopping experience. It aims to boost conversions and reduce returns by providing accurate fit recommendations based on a vast database of user preferences and product details.
True Fit Stated Claims
These are public claims Blurbs AI believes to have been made by True Fit.
Shopper confidence via AI
True Fit claims that they decode size and fit with AI to get shoppers what they love, boosting conversion, reducing returns and growing profits.
Large active user base
True Fit claims to have 82M active global shoppers, tens of thousands of brands, and serves over 11B product pages annually.
Proven performance metrics
True Fit claims to provide an average 2% increase in site-wide conversion, up to 40% reduction in size bracketing returns, and 4.5% average increase in site-wide revenue per session.
BlurbSTAR Case Study
True Fit & PacSun
Integration of AI fit tech boosted PacSun's revenue by 4%.
21B
PDPs Served Annually
29K
Brands
1.
Situation
PacSun was experiencing friction in customer conversions due to issues with their size charts, causing potential shoppers to hesitate and abandon their carts.
2.
Task
PacSun needed to identify the specific product categories that had the most potential for improvement and implement a solution to increase shopper confidence and conversion rates.
3.
Action
PacSun partnered with True Fit to integrate AI into their customer fit experience, leveraging True Fit's cross-market dataset to provide the highest quality fit experience on their product detail pages (PDPs).
4.
Result
By building AI-enhanced customer fit functionality, PacSun achieved an over 4% increase in incremental revenue through improved conversion rates and increased average order value (AOV).
Keywords
TRUE FIT
PACSUN
AI CUSTOMER FIT EXPERIENCE
CONVERSION RATES
INCREMENTAL REVENUE
SHOPPER CONFIDENCE
AVERAGE ORDER VALUE
CLOTHING SIZE CHARTS
FASHION DATASET
E-COMMERCE CONVERSION
True Fit
Website
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