Session AI & National furniture retailer
A national furniture retailer needed to improve their conversion rate and revenue while minimizing reliance on intrusive pop-up promotions. Nearly 99.6% of their web traffic was anonymous, making traditional email sign-ups and conversions challenging.
The retailer aimed to influence customer journeys, driving margin-positive incremental revenue through targeted promotions, and reducing the friction associated with their shopping experience. They also sought to convert anonymous site-wide visitors into customers.
The retailer selected Session AI's in-session marketing platform. They replaced pop-ups with targeted promotions using real-time AI signals and social proof techniques, such as product velocity, to drive conversions. They also utilized dynamic real-time offers encouraging larger cart sizes with attractive discounts.
In the first year, the retailer saw an added revenue of $2.1M. Conversion rates improved by 7% using social proofs, and real-time offers resulted in an additional $1.1M revenue with a 22.6% CVR lift for targeted visitors. Average Order Value (AOV) increased by 18% for users receiving upsell offers.
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