Trip.com & Partnerize
Trip.com, a leading global travel company with over 45,000 employees and 400 million members, faced tremendous challenges during the COVID-19 pandemic as the travel industry came to a standstill. Despite these challenges, they identified an opportunity for growth in the APAC region post-pandemic.
Trip.com's primary objectives with Partnerize were to expand their partner types, focusing on content partner acquisition, and to implement strategic commissioning across their partner portfolio using a centralized system.
Partnerize provided the necessary efficiencies for Trip.com to stimulate partner growth and control marketing expenditure through strategic commissioning. Over two years, Trip.com increased partner conversions by four times and exposure to click-active partners by eight times, while also significantly increasing content partners.
Trip.com experienced strong year-over-year growth in the APAC region post-COVID. They increased active converting partners by four times and content partners by eight times. Additionally, they saved 30 hours weekly through automations and saw a 10+% increase in Gross Merchandise Value (GMV).
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