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Optimizely

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"Optimize marketing through content, experimentation, personalization."

Case Study
Frequently Asked Questions
This company helps marketers create, test, and refine digital experiences. It provides tools to manage content, personalize interactions, and conduct experiments. Integrated systems ensure smooth workflows and measurable outcomes.
Optimizely Stated Claims
These are public claims Blurbs AI believes to have been made by Optimizely.
Content orchestration excellence
Optimizely claims that it offers best-in-class content orchestration tools for managing the entire content supply chain and delivering exceptional digital experiences.
Personalization capabilities
Optimizely claims that its digital optimization platform allows businesses to create meaningful 1:1 interactions by combining testing, customer data, and personalization.
Experience-led commerce solutions
Optimizely claims that its experience-led commerce solutions help businesses grow by creating engaging buying experiences with customers and ROI in mind.
BlurbSTAR Case Study
Australian Red Cross & Optimizely
ARC achieves major digital success with Optimizely One.
37%
Increase in Average Order Value
84%
Rise in Conversion Rates
1.
Situation
Addressing Digital Challenges
→
Needed an up-to-date e-commerce platform.
→
Faced challenges with outdated CMS and siloed data.
→
Required support for online fundraising amid COVID-19.
The Australian Red Cross (ARC) faced significant challenges in its digital commerce and communication efforts. With the advent of COVID-19, the organization, which traditionally relied on brick-and-mortar sales, needed to shift its focus to online fundraising and sales. They also struggled with outdated CMS systems and siloed data, which hindered personalization and effective user engagement.
2.
Task
Streamlining Digital Platforms
→
Consolidate multiple e-commerce platforms.
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Enhance user experience and engagement.
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Move from on-premise to cloud-based CMS.
Australian Red Cross aimed to consolidate its several disparate e-commerce platforms into a single efficient system. The goal was to enhance the overall customer experience, optimize digital content management, and effectively leverage user data for personalized engagements. Crucial to this transformation was transitioning from a legacy on-premise CMS to a cloud-based system, making online experiences intuitive and engaging.
3.
Action
Implementing Optimizely One
→
Integrated Optimizely One platform.
→
Implemented customized and personalized marketing strategies...
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Launched MyRedCross for unified stakeholder engagement.
ARC partnered with Optimizely and LEVO to embark on a digital transformation journey. They integrated Optimizely One, which included Customized Commerce, CMS, and ODP. This integrated system helped manage digital content seamlessly, allowed for unified data handling, and supported personalized marketing. The introduction of Web Experimentation optimized conversion rates and fundraising efforts while the MyRedCross platform provided a single-touchpoint for stakeholders.
4.
Result
Achieving Digital Milestones
→
1300% increase in visitor traffic.
→
84% improvement in conversion rates.
→
2800% boost in overall revenue.
By adopting Optimizely One, ARC saw a 1300% increase in visitors, a 2800% boost in revenue, and an 84% rise in conversion rates within six months. The integration of commerce platforms led to a 37% increase in average order value. The new CMS streamlined content management, while web experimentation and ODP significantly enhanced fundraising and engagement efforts, demonstrating the substantial impact of digital optimization.
Keywords
DIGITAL TRANSFORMATION
OPTIMIZELY ONE
AUSTRALIAN RED CROSS
E-COMMERCE OPTIMIZATION
PERSONALIZED ENGAGEMENT
FUNDRAISING
WEB EXPERIMENTATION
UNIFIED CUSTOMER DATA
MYREDCROSS PLATFORM
Optimizely
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