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Diverse checkout options enrich customer experience.
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Increase store foot traffic and transaction speed.
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Optimize labor allocation for greater efficiency.
Texas Born Stores (TXB), noted for their modern, Texan-themed convenience stores, aimed to enrich their customer shopping experience. They identified a need to offer multiple checkout options catering to diverse preferences. This included both traditional checkouts and self-checkouts to accommodate those customers who prefer personal interaction and those who favor speed and autonomy. Furthermore, TXB recognized an opportunity to boost foot traffic and transaction speed, particularly in their larger stores. CEO Kevin Smartt emphasized the crucial role of transaction speed in enhancing customer experience and store efficiency. They also sought to optimize labor efficiency by shifting staff from checkout tasks to more impactful roles, all while providing a cohesive and seamless experience across all stores, aligning with their ethos of minimal friction and enhanced satisfaction.