Dashboards & Data Visualization

Funnel

"Aggregates, analyzes, and transfers marketing data efficiently."

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Updated 1 month ago

This company collects, processes, and transfers your marketing data so you can create insightful reports. It integrates data from numerous sources into one platform, making it easy for marketers to analyze campaign performance, measure effectiveness, and export data to your preferred data warehouse or visualization tool.

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Funnel Stated Claims

These are public claims Blurbs AI believes to have been made by Funnel.

All-in-one platform

Funnel claims that it is the leading marketing intelligence platform that connects all your marketing data in one place.

Increased marketing efficiency

Funnel claims that its customers see an average 26% increase in returns on advertising spend over their first two years of using Funnel.

Extensive data connectors

Funnel claims to have the industry's largest collection of over 500 silky smooth marketing connectors, requiring no coding.

INCREMENTALITY MEASUREMENT

DATA INTEGRATION

MARKETING INTELLIGENCE PLATFORM

DIGITAL MARKETING REPORTING

SPEND AND PERFORMANCE MONITORING

DATA DRIVEN DECISION MAKING

MARKETING DATA TRANSFORMATION

AUTOMATIC DATA SCHEDULING

CROSS-CHANNEL VISUALIZATION

SECURE DATA STORAGE

BlurbSTAR Case Study

Mazama & Funnel

Mazama's customer base doubled using Funnel's reporting automation.

85%

Reduction in manual data handling

95%

Decrease in data-engineering workload

Situation

Mazama Faces Data Surge Challenge

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Mazama launched ACE, expanding its customer base.

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Data deluge overwhelmed existing spreadsheet systems.

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Resource focus shifted from product to data management.

In early 2022, Mazama, an Oregon-based marketing technology company, launched a successful new product called ACE. This automation product, targeted at the telecommunication industry, quickly increased the customer base and generated a vast amount of performance data. The inability to efficiently manage data using spreadsheets led to operational challenges. Mazama's developers and data analysts were overwhelmed with maintaining reports instead of focusing on product development and strategy. The reliance on inconsistent manual reporting hindered their capacity to evaluate the performance impact effectively.

Task

Seek Automated Reporting Solution

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Identify automation for seamless reporting.

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Ensure integration with multiple data sources.

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Centralize data with a unified reporting approach.

To manage the surge in data efficiently and bring consistency to their reporting, Mazama needed to find an automated reporting solution that could integrate data from various sources like Facebook Ads, ACE analytics, and customer sales performance. The task required a solution that would centralize data handling, allowing the visualization of this data in Tableau. Matt Wax, Mazama's Senior Financial Manager, led the charge to identify and implement a system that would reduce manual workload and provide a single source of truth for data analysis. This transition was essential to streamline operations and focus developer resources on improving product features.

Action

Implement Funnel for Integration

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Selected Funnel for intuitive integration.

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Automated data import, processing, and visualization.

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Established unified data framework for analysis.

Upon reviewing several solutions, Matt Wax chose Funnel for its intuitive interface and capability to automate the reporting process entirely. Funnel allowed Mazama to effortlessly import Facebook Ads, ACE analytics, and sales performance data, automatically sending the processed information to a data warehouse. Moreover, it enabled visualization via Tableau. Matt was able to perform these tasks independently, without the need for developers, establishing a consistent data framework. This single source of truth improved data reliability across various stakeholders, internally and externally, advancing their data strategy substantially.

Result

Business Doubles Within a Year

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Automated reporting boosted efficiency.

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85% cut in manual data handling.

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Doubled customer base with Funnel.

The implementation of Funnel had a significant impact. Within just days, Funnel fully automated a tedious reporting process, freeing up numerous hours for the data teams. This resulted in a remarkable 85% reduction in manual data handling and 95% decrease in data-engineering workload. Consequently, Mazama doubled their book of business within a year. Matt Wax highlighted that the efficiencies gained allowed Mazama to focus on future ACE iterations and expansions into new markets, building on the solid reporting foundation Funnel provides. The successful transition solidified Mazama’s stance as a long-term committed customer of Funnel.

Keywords

MAZAMA

FUNNEL.IO

DATA INTEGRATION

AUTOMATION

REPORTING

CUSTOMER ACQUISITION

DATA ENGINEERING

TABLEAU VISUALIZATION

MARKETING TECHNOLOGY

BUSINESS GROWTH

Funnel

Website

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