Crossbeam is an innovative platform that helps businesses find, connect, close and retain more customers by leveraging the power of their own partner ecosystem; it allows companies to securely share data with partners, map accounts to identify mutual opportunities and drive sales efficiently.
Everflow cuts sales times, increases campaigns, using Crossbeam.
6
Enterprise referrals in a month
44%
Faster sales cycles
1.
Situation
Everflow Confronts Long Sales Cycles
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Everflow struggled with lengthy sales processes.
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Manual processes limited campaign management.
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Efficient partnership coordination was lacking.
Everflow, apartner marketing and tracking platform, faced challenges in managing complex and lengthy sales cycles for enterprise deals. They relied heavily on manual processes like spreadsheets for coordinating with partners, which was time-consuming and limited their capacity to manage multiple campaigns effectively.
2.
Task
Optimize Partner Collaboration and Sales
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Reduce sales cycle time drastically.
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Facilitate seamless partner collaborations.
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Implement scalable and efficient processes.
The task at hand was to streamline Everflow's partnership workings and reduce sales cycle lengths. This involved utilizing an advanced system to automate partner data integration and campaign execution to make the entire process more efficient and scalable.
3.
Action
Integration with Crossbeam and HubSpot
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Integrated Crossbeam with HubSpot for automations.
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Created streamlined workflows for partner data.
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Automated execution of co-marketing campaigns.
Everflow integrated with Crossbeam and HubSpot to automate account mapping, track partner interactions, and sync relevant data seamlessly. This setup streamlined the creation of contact lists and reports, allowing facile execution of co-marketing and co-selling activities, thereby engaging partners more actively.
4.
Result
44% Faster and More Productive Cycles
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Reduced sales cycle by 44%.
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Doubled quarterly co-marketing campaigns.
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Sourced six referrals in one month.
By employing Crossbeam's tools, Everflow managed to reduce their enterprise sales cycles by 44%, doubling their number of co-marketing campaigns per quarter. This streamlined process also sourced six enterprise referrals within amonth, exemplifying significantly boosted efficiency and output.
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