BrandMuscle & Ansira
A national tire manufacturer needed a more robust online presence to drive customers to local dealers. The tire industry is highly competitive, and modern consumers conduct significant research online before purchasing tires, necessitating a digital strategy for local engagement.
Develop a solution to enhance the tire manufacturer's ability to drive potential customers to their local dealers, aiding them in finding the correct products for their vehicles. The primary objective was to boost online engagement and conversions.
BrandMuscle implemented a strategy leveraging contextual online search and geofencing. Contextual search involves optimizing content based on user intent and search query context. Geofencing uses GPS technology to create virtual boundaries, serving ads to users within those areas, directing them towards relevant local dealers.
The strategy resulted in a 145% increase in tracked conversions and a 200% improvement over benchmarks, significantly enhancing the manufacturer's sales at the local dealer level. This demonstrated a direct, measurable impact on local sales through improved digital engagement.
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