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Initial platform ReadyPulse proved unreliable.
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Ambassadors felt undervalued due to issues.
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Idea resulted in significant disappointment.
Kaged Muscle, an elite supplement brand focused on fitness, initially utilized the ambassador program ReadyPulse (now known as Expert Voice) to boost brand awareness and sales through a network of ambassadors. However, the inaccurate analytics, undelivered promised benefits, and unreliable email communications led to ambassadors feeling undervalued and uninspired. These issues made the once-promising idea turn into a significant challenge.