Answers provided by Audiohook
staff
and
vetted by Blurbs.
10 Standardized Blurbs Questions
1.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
Enterprises
Can't Say
2.
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
Financial Services
Education
Travel & Hospitality
Media & Entertainment
Consumer Goods
Automotive
Telecommunications
Non-profit & Social Enterprises
Real Estate
Manufacturing
Food & Beverage
Professional Services
Government & Public Sector
Can't Say
3.
How do you collect and monitor consumers and their data?
Cookies
Javascript
Pixels
Local Storage
IP Address
Fingerprinting
Behavioral
Third Party Data
Location
Cross-Device
I can’t answer
N/A
4.
Is your platform CCPA and GDPR compliant?
Yes
Only CCPA
Only GDPR
No
5.
What is your standard 'time-til-live' for clients?
Days
Weeks
Months
6.
What does a client need to install to start using your service?
Provide data
Install technology
Manual API Integration
7.
How do you provide customer service?
Dedicated account manager
Live chat
Email support
Phone support
Self-service knowledge base
Social media support
In-app support
24/7 support
8.
How do brands measure the success of a campaign using your platform?
Performance
Can't Say
Customer Engagement
Revenue Growth
Brand Awareness
Operational Efficiency
Customer Retention
Customer Satisfaction
Other
9.
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
Measurement
Consumer Messaging
Custom APIs & Webhooks
10.
What is your pricing model?
Subscription-based
Pay-per-use
Tiered pricing
Performance-based pricing
Custom contract pricing
Free trial or freemium model
Can't Say
10 Audio Advertising-Specific Questions
11.
Is your inventory the good stuff? The creme de le creme and not just the long tail.
"Audiohook offers premium programmatic audio advertising inventory across a variety of digital audio platforms.
"
12.
Is the platform an open book when it comes to media data and inventory?
"Yes"
13.
What buying methods does the platform have up its sleeve? (CPM, CPV, CPA, CPI, CPC, and all that jazz!)
"CPM, CPA, LTR, and more."
14.
How does the platform help you sniff out the best-performing supply paths and zero in on them?
"Machine learning"
15.
Is the platform plugged into any measurement tools for incrementality and MMM magic?
"We encourage advertisers to bring any and all 3rd party vendors."
16.
Does the platform let you go full DIY with self-service, or is there full-service backup too?
"Yes"
17.
Got any tools to fix delivery hiccups on the fly?
"6 different pacing options.
Shift spend to the highest-performing inventory in real-time.
Quickly identify underperforming creatives and replace them.
Tweak audience parameters in flight.
Instant insights into campaign health w/ recommendations."
18.
Just how real-time is your DSP when it comes to updates and reporting?
"Instant visibility and control over your campaigns.
See campaign performance as bids happen.
Update targeting, pacing, or creative on the fly.
Up-to-the-second data at your fingertips.
Optimize based on live feedback to maximize impact."
19.
Do you offer any creative wizardry to spice things up?
"We have 3rd party voice actors we work with for creative production as well as an AI Creative generator accessible to advertisers."
20.
Can you target with pinpoint precision on a geo level?
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