This company helps brands and travel destinations understand and engage with consumers using real-time data. They provide tools for tracking consumer behavior and preferences. Privacy is apriority, ensuring data use complies with regulations. They leverage data from over 300 major brands to help their clients make data-driven decisions that improve engagement and growth.
These are public claims Blurbs AI believes to have been made by Adara.
Biggest data set
ADARA claims that they have the richest and most complete data set from more than 300 of the world's biggest brands in travel, entertainment and real estate.
Predictive AI capabilities
ADARA claims their ability to predict consumer behavior through world-class analytics and AI sets them apart.
Privacy-first approach
ADARA claims their privacy-first approach to data means brands and destinations around the world trust them for forward-thinking and meaningful insights.
TRAVEL INTENT MARKETING
TRAVEL DATA ANALYTICS
API INTEGRATION
CUSTOMER JOURNEY MAPPING
REAL-TIME DATA INSIGHTS
TRAVEL PERSONALIZATION
SEAMLESS TRAVEL EXPERIENCE
MARTECH
DATA-DRIVEN INSIGHTS
TRAVEL MARKETING AUTOMATION
BlurbSTAR Case Study
Visit California & Adara & The Shipyard
223x ROI from media spend efforts
223x
return on total media spend
300+
brands in data-sharing partnerships
1.
Situation
Strong Partnership Initiative
→
Partnered with The Shipyard agency
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Aimed to optimize media spend
→
Targeted improved ad visibility
Visit California, the state’s destination marketing organization (DMO), along with their agency, The Shipyard, sought to enhance their co-op marketing efforts by leveraging Adara's advanced capabilities. They needed amore effective way to optimize their media spend and ensure better performance and visibility for their ad campaigns targeting the California tourism industry.
2.
Task
Enhance Marketing Performance
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Leverage Adara’s AI and data
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Refine audience targeting
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Boost marketing ROI
The goal was to utilize Adara's advanced data and technology to amplify the impact of Visit California's ad campaigns. This involved leveraging first-party data, AI, and predictive intelligence to refine audience targeting, increase engagement, and boost the overall return on investment (ROI) from their marketing initiatives in the tourism sector.
3.
Action
Strategic Implementation of Tech
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Implemented Audience Activation & Cortex
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Integrated first-party data
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Targeted high-value audiences
Adara executed aseries of targeted ad campaigns using its robust Audience Activation and Cortex Catalog technologies. By integrating their first-party data with Adara's AI and predictive analytics, they were able to pinpoint high-value audiences and deliver personalized messages. This strategic approach ensured maximum relevance and engagement from potential tourists.
4.
Result
Tremendous ROI Achieved
→
Achieved 223x media spend ROI
→
Enhanced ad visibility
→
Boosted marketing effectiveness
The collaboration between Visit California, The Shipyard, and Adara led to exceptional results. The targeted campaigns succeeded in delivering aremarkable 223x return on total media spend. This not only enhanced the visibility and performance of their ad campaigns but also significantly boosted the overall effectiveness of their marketing efforts.
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